The Best Thing To Do When Youre New To Employment Branding - Workology

The Best Thing To Do When Youre New To Employment Branding - Workology Every Conversation Is a Learning Opportunity In June, I made a rather big decision to leave my then employer. After 11 years on a human resources team, I joined a new firm, new industry and new department. My role: Director of Employment Branding. My goal: to increase global awareness of the careers brand in order to attract top talent. So, how can you be an expert in branding your organization, when youre the new kid on the block? Dont you have to be ingrained within the corporate culture to really get it, brand it and sell it? How do you   jump into employment branding when your tenure at your organization is limited? Every Conversation Is a Learning Opportunity Finally, companies are taking employment branding seriously. I recall seeing more job openings, dedicated to the employer brand profession, in 2014 than in years passed. Im going to assume, therefore, that Im not alone in trying to navigate a new company whilst building a employment brand strategy. For everyone whos taken a leap of faith and found a new challenge, I share with you this The single most valuable action that Ive taken, to best prepare me for my new position, has been to talk to people. The conversations that Ive hadfrom our Chief Administrative Office to the analyst who just graduated this past springhave been incredibly beneficial for mapping out a plan and crafting targeted messaging. To think that you can just waltz from one company to the next, and simply plug-in and play is rather shortsighted. Certainly youll bring your experience and insight, but employment branding isnt a cookie cutter strategy. People Want to Share Their Stories When youre new, people want to share their stories. Let them. You can learn more just by listening than you ever thought possible. Over the past four months, Ive had so many awesome conversations with people from all over the world, in places I had never even dialed before, like London, Sydney and Gurgaon. Every single discussion (i.e., qualitative analysis) was an opportunity for me to learn about the firm and look for common threads. .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-fallback, .ai-list-block {visibility: hidden; position: absolute; width: 50%; height: 1px; z-index: -9999;} This week, Ill travel to another office location and hope to have even more conversations. My two favorite questions to ask are: Why did you choose to work here? Why do you stay? Whats great about these questions is that most people dont get asked them and youve just caught them a wee bit off guard. The art of surprise can then lead to real, honest answers. These honest answers can then become the essence of your employment brand messaging. They can become woven into your content marketing strategy. Whether your new to employment branding or doing it for the first time all over again, like me, the worst thing you can do is keep to yourself. Use your companys social collaboration tools. Grab a beverage after work. Pick up the phone. Challenge yourself to have conversations that matter. Earlier this year, John Leech, Senior Director for Recruitment Marketing and Branding at Comcast, talked about his journey of a 1,000 coffees at a conference that I attended. I aspire to have a similar journey. .ai-rotate {position: relative;} .ai-rotate-hidden {visibility: hidden;} .ai-rotate-hidden-2 {position: absolute; top: 0; left: 0; width: 100%; height: 100%;} .ai-list-data, .ai-ip-data, .ai-fallback, .ai-list-block {visibility: hidden; position: absolute; width: 50%; height: 1px; z-index: -9999;}